In Store Shopper Marketing Programs: Media & Demonstrations

This division was created to further the success of anyone involved in Shopper Marketing at retail. Whether you are in the consumer packaged goods industry marketing cookies, shampoo, pharmaceuticals or pop, we can help ensure your brand succeeds at the point-of-purchase as Hobbs Marketing has extensive field experience and several in store specialists on board. The company also counts on the one and only, Canadian Coupon Queen, Denise Hobbs herself!

   

In-Store Media Programs

We firmly believe that brands live or die at retail. Hobbs Marketing's In Store Media mandate is to manage in-store programs, from conception to execution as well as offer complete results analysis. Hobbs Marketing has developed its own 9 key-elements strategy to guarantee highest results and ensure your next rollout is a complete success. Our Senior Team has extensive In-Store experience having worked for and with organizations such as News Canada Marketing and Metrospot for more than 10 years We are active in all grocery, drug and mass merchandisers in Canada.		       

In-Store Demonstrations

Hobbs Marketing's In Store Demonstration mandate is to manage all types of demonstration programs from beginning to completion. We manage traditional demos, sample distribution, intercept and experiential demos on a national and regional basis. Throughout the years, Hobbs Marketing has proven to create innovative in store demonstrations in all grocery, drug and mass merchandise retailers in Canada.
 

For an In-Store Quote or For More Information! Write-us

 

Our Work

  • Bonduelle | Arctic Gardens

    Arctic Gardens is another great example of a fully integrated solution including shelf coupons, shelf ads, FSIs, Online and Social via GoCoupons and Facebook.

     

    Merck | Coppertone

    Our latest campaign was fully integrated reaching consumers at various touch points including In-Store Demos, Door Hang Cards and GoCoupons.

     

    Lassonde | Oasis

    Over the years, we have worked on a variety of campaigns from product launches to continuity programs, generating awareness and trial in-store and on line.  This long standing partnership is due to our renowned expertise and superior quality service.

  • Aliments Ultima | iögo

    Selected as one of the strategic partners for the Canadian launch of this innovative yogurt brand, Hobbs Marketing managed all in-store media and demo programs in conjunction with their digital couponing efforts via GoCoupons.ca and Facebook.
     

    Van Houtte

    We have managed various In-Store Demonstration programs, Direct-to-Door, GoCoupons and FSI’s year over year in support of the Van Houtte brand.

     

    Beiersdorf | Elastoplast - Nivea

    As acting AOR for all in-store media efforts, we have managed and executed several shelf advertising and promotional campaigns contributing to the overall growth of the Nivea brand.   In addition we managed the flawless delivery of multiple Direct-to-Door and digital couponing programs via GoCoupons.ca.

  • L'Oréal | Garnier - Lancôme

    We have executed several Direct-to-Door and Out-of-Home sampling programs year over year for L’Oreal.  It is our strategic expertise, attention to detail and superior client service that are the contributing factors to our twelve year partnership with L’Oreal.
     

    Unilever | Dove

    We are proud to have had the opportunity to work with Unilever on multiple national sampling and couponing campaigns via Direct-to-Door and In-Store for such leading brands as Dove, Degree and Knorr.
     

    Abbott | Pediasure - Ensure

    We managed and executed several Direct to Door and Direct Mail programs over delivering the expected ROI. We also managed several national GoCoupons.ca programs.

  • SC Johnson | Glade

    Our experience includes National and Market specific In-Store Media and Demo programs, Door Hang Cards, Direct Mail and On-line couponing and sampling programs for various product categories.

     

    Irving Consumer Products | Royale - Cavendish
    Having a long standing partnership with Irving, we provided the strategic direction, management and execution for several digita campaigns via GoCoupons and Facebook. We have also delivered millions of samples and coupons Direct-to-Door and In-Store for Royale and Cavendish Farms brands.
    J&J | Stayfree - Tylenol - Clean & Clear

    We have managed promotions for a variety of J&J brands, including in-store media and demonstration programs, Direct-to-Home and FSI’s.  One of our most successful programs was an experiential consumer education program for Clean & Clear products that raised the bar stimulating retail sales.

  • Pfizer | Champix - Detrol

    We have taken traditional media campaigns and brought them to life in-store.



     
    Dare Foods | Bear Paws - Whippet

    Managing each program with success, we have delivered various programs for Dare Foods, from In-store Demos, Direct-to-Door to Online.

     

    Bayer | Aspirin

    We managed and delivered multiple Door Hang Card programs for Bayer offering a fully turn-key solution from production and targeting recommendations to distribution and auditing, demonstrating our knowledge and expertise in the At-Home segment.  

  • Merck | Dr Scholl's

    Our latest campaign was fully integrated reaching consumers at various touch points including In-Store Demos, Door Hang Cards and GoCoupons.


     

    Unilever | Vaseline - Becel

    We are proud to have had the opportunity to work with Unilever on multiple national sampling and couponing campaigns via Direct-to-Door and In-Store for such leading brands as Dove, Degree, Knorr Vaseline and Becel.

    SC Johnson | Ziploc

    Our experience includes National and Market specific In-Store Media and Demo programs, Door Hang Cards, Direct Mail and On-line couponing and sampling programs for various product categories.